Generate conversation around your brand!

At Magpie we are talking about more than Twitter advertising. Magpie is about generating a conversation for your brand within a social networking context – Twitter.

Twitter is a great viral-marketing tool that can quickly spread awareness of your business, its products, and its services.

Magpie provides a platform that enables you to share relevant, controlled and individualized content via social media optimization. Unlike traditional social media optimization, Magpie identifies key influencers for your brand and engages them to spread the word.

How Magpie Works

  1. You create your campaigns providing a message and some keywords.
  2. Key influencers within the Magpie-Twitterer group are automatically selected using a sophisticated matching algorithm.
  3. Your message is blended into the message stream of the selected Magpie-Twitterers.

Test-Drive Your Campaign

Insert keywords that your audience usually talks about and see how many people you could reach.

Facts and Figures

Current Hottest Tweets

Click-through Rates

Source: eyeblaster.com, North America Performance Metrics Q4'07-Q3'08 (Magpie: Magpie & Friends Ltd.)

Twitter User Base

Twitter unique visitors, source: compete.com, Mar 2009

Geographical Breakdown

Twitter users, source: Alexa.com, Feb 2009

  • Find, add, and auto-shorten links in Twitter with http://lizzer.com. Lizzer makes speed-tweeting a reality.

  • Great service to schedule group events: http://www.doodle.com very easy and user-friendly

  • Big discounts to buy online from any shop in the USA. Help us to get them! - http://is.gd/rWVp Please RT!

  • nice project management tool 5pm ( http://is.gd/s19F ). anybody tried it?

  • I found the best car rental deals at http://carrental-in.com Cheapest car rentals around.

The Golden Rules of Magpie

The Dollars and Cents

“Join the conversation, don’t try to buy it!”

Statistics indicate that customers are more likely to get involved when there is a conversation rather than a sales pitch. “Have you guys seen the new analytics dashboard at be-a-magpie.com?” – now that’s getting people talking.

“Think water cooler conversation!”

What gossip, fact, insight can you share?

“Variety is Best.”

By running more variations of ads, you will be able to generate a seeding that comes across more natural and conversational.

“Learn the language!”

You wouldn't speak French in Japan or Russian in Egypt and expect to be understood. The same applies to Twitter. Learn the language!

“Keep it topical!”

If X is the hottest thing right now, no-one will want to talk about Y.

“Knowledge grows trust and understanding.”

Use Magpie to educate and teach Twitterers about your business, services and/or area of expertise.

“Share something about yourself!”

We all love a secret. Let people in on something and watch them flock.

“Nothing spreads quicker than new news.”

People are always interested when there is something new. Magpie can be used to announce news about your brand.

“Be creative, insightful, transparent and helpful!”

On Twitter, we share ideas, thoughts and useful information – so be sure it's not all about you. Think of creative ways to join the conversation.

“Make every word count!”

You only have 130 characters, use them wisely. Try to keep your message short, sharp and succinct.

“Ask questions!”

We all love to share our opinion on a matter. Use Magpie to take surveys, engage the people. Get Twitterers involved in your message and marketing!

Concerned about costs? Don't worry – Magpie puts you in complete control of your spending.

The Magpie network currently works on a Pay-per-View model. You determine your budgets and we work out the rest for you.

Magpie also offers alternative models for agencies. Please get in touch to find out more.


More Information »