Magpie is a Twitter Advertising Network
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- Advertisers create campaign providing the ad message and some keywords.
- Magpie identifies key influencers for your brand based on the content of their message streams.
- The ad message is blended into the message streams of the best matching Twitterers.
How exactly does it work?
Setting up a campaign
An advertiser creates their ad message and selects some keywords that will help identify the best Magpie-Twitterer for the campaign.
Budgets are then set, providing the Advertiser with complete control over the spend associated with a single campaign and the number of Twitterers that could be reached is automatically calculated and displayed.
Automated Allocation and Publishing
Magpie identifies the most influential Magpie-Twitterers for a campaign based on the selected keywords. If there are competing advertisers for a Magpie-Twitterer, an automated online auction will commence. Bid prices are guided by the budgets previously set.
The highest bid wins at the price of the second highest offer - this becomes the actual CPM rate for this campaign. Once the auction is concluded the winning advertiser's message is published.
Dollars and Cents
Magpie puts advertisers in complete control of their spending.
Total Campaign Budget allows an advertiser to define the absolute maximum spend per campaign, Daily Budget allows advertisers to define their daily spend, and CPM budget enables the advertiser to dictate a maximum CPM bid - it is this last budget that also defines the maximum bid at auction.
Final costs are calculated based on either an advertisers CPM budget or the won CPM rate. This rate is divided by 1000 (# of impressions this rate represents) and then multiplied by the number of friends a Magpie-Twitterer has.
What are you waiting for?
You really should check out Magpie. Click here.