Still have questions? We're here to help! Give us a call: +1 (212) 372-7004

Join the Conversation!

Magpie, the original Twitter advertising network, assists brands to harness the power of conversation.

Our platform enables advertisers to create relevant, controlled and individualized sponsored conversations in a mutually beneficial partnership between advertisers and twitterers.

For Advertisers For Twitterers

Working with Magpie

How it all works

How it works Advertising on Twitter with Magpie is easy. Within a few steps you can have your campaign up and running. Once you have identified the opportunity simply propose a message, identify the conversation you want to join, decide how much you want to spend and then fund your campaign.

We then select relevant twitterers and invite them to participate.

Learn more

Campaign Management

In the Driver's Seat

Campaign ManagementAs a Magpie client you have 100% control over your campaign management. With a comprehensive range of campaign management tools at your disposal, you have the resources to target, refine and maximize your campaign ensuring a greater level of engagement amongst twitterers.

Campaign Tools

The Magpie Network

Magpie is the leading advertising network for Twitter. We're committed to providing a network that is accessible to business of all sizes, The Magpie Network and as such our program has the capacity to support large-scale global branding initiatives down to low-budget campaigns.

With a current reach of over 15 Million twitterers world-wide, Magpie has twitterers in all major twittering countries tweeting across a broad range of topics.

About us

Tweeting with a Conscience

Only the Best

Our network provides a mutually beneficially partnership between brands and twitterers, whereby both parties have complete control and management over their involvement. Within this network we foster an environment of honesty, choice and transparency.

We stand by the Ethics Code of the Word of Mouth Marketing Association (WOMMA) and are committed to providing value.

Magpie is passionate about the maintenance of a reputable and ethical service, which protects the interests of our advertisers, twitterers and the broader community.

Quality standards

Latest News

November 11, 2009

Announcing filtered approval

Reviewing twitterers has just become more comfortable. Advertisers can now filter and group-review selected Twitterers “pre-tweet” or “post-tweet”.

Read more.

October 22, 2009

Magpie and the new FTC Endorsement Guidelines

The FTC have released their revised endorsement guidelines which become imperative on December, 1st. Magpie campaigns are already fully compliant with the guides. Read more.

October 12, 2009

The new matching engine is ready

The matching algorithms have been completely overhauled and now allow for even more finegrained campaign targeting. Queries with logical operators such as AND, OR, NOT, double quotes, and brackets have also been made available in this release. Read more.

Case Study: Deutsche Post

Rapid Consumer Engagement with Magpie

"For our Handyporto campaign, we decided to advertise the iPhone application exclusively through Magpie. This campaign received 5,000 downloads within 10 days. [...] The viral potential of Magpie advertising is really fascinating – I even stumbled upon our ad on a Facebook profile with embedded Tweets."
Download the case study

- Marco Hauprich
Vice President Neue Technologien Department
Deutsche Post AG, Germany