Announcing filtered approval
Reviewing twitterers has just become more comfortable. Advertisers can now filter and group-review selected Twitterers “pre-tweet” or “post-tweet”.
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Magpie, the original Twitter advertising network, assists brands to harness the power of conversation.
Our platform enables advertisers to create relevant, controlled and individualized sponsored conversations in a mutually beneficial partnership between advertisers and twitterers.
For Advertisers For TwitterersOnly the Best
Our network provides a mutually beneficially partnership between brands and twitterers, whereby both parties have complete control and management over their involvement. Within this network we foster an environment of honesty, choice and transparency.
We stand by the Ethics Code of the Word of Mouth Marketing Association (WOMMA) and are committed to providing value.
Magpie is passionate about the maintenance of a reputable and ethical service, which protects the interests of our advertisers, twitterers and the broader community.
Quality standardsReviewing twitterers has just become more comfortable. Advertisers can now filter and group-review selected Twitterers “pre-tweet” or “post-tweet”.
Read more.The FTC have released their revised endorsement guidelines which become imperative on December, 1st. Magpie campaigns are already fully compliant with the guides. Read more.
The matching algorithms have been completely overhauled and now allow for even more finegrained campaign targeting. Queries with logical operators such as AND, OR, NOT, double quotes, and brackets have also been made available in this release. Read more.
Rapid Consumer Engagement with Magpie
"For our Handyporto campaign, we decided to advertise the iPhone application exclusively through Magpie. This campaign received 5,000 downloads within 10 days. [...] The viral potential of Magpie advertising is really fascinating – I even stumbled upon our ad on a Facebook profile with embedded Tweets."
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