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Head wind for Magpie?

Posted by Boris on May 27, 2010

You may have heard about Twitter’s announcement and that they are going to update their terms of service for developers and plan on prohibiting third-party advertising networks and developers from inserting ads into a user’s stream. We are in the course of evaluating how this situation affects Magpie.

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WOMMA's Guide to Disclosure in Social Media Marketing

Posted by Jan on February 18, 2010

The WOMMA Guide to Disclosure in Social Media Marketing is out. The Word of Mouth Marketing Association (WOMMA) is a nonprofit organization fostering the discipline of credible word of mouth marketing. After the FTC’s announcements regarding the new endorsement guidelines, WOMMA members from a large number of companies from all fields of WOM have been sticking their heads together to come up with a specific recommendation on how the FTC’s requirements should be implemented.

The resulting guide has been published yesterday. I am proud that we at Magpie are the very first to enable all our users to be compliant with the new guide without having to do any extra work.

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