Blog

Why we're looking to sell Magpie

Posted by Jan on August 13, 2010

Today is Magpie’s 2nd birthday. On August 12th 2008, we’ve launched the private beta for the World’s first in-stream advertising business on Twitter. It was actually based on an idea I had back in May 2008, and with the help of my partner Boris and our very talented summer interns Cornelius, Benjamin, and Daniel, we built its first version in less than three months.

Read full article

Go-Ahead for Magpie's In-Stream Advertising

Posted by Jan on May 31, 2010

Twitter’s New Terms Have Been Subject to Massive Misunderstandings

The past week has seen the Twitter community abuzz following the announcement by Twitter COO Dick Costolo regarding changes in the terms of service. Blogs and other media outlets were quick to proclaim the demise of in-stream advertising, which we were first to introduce in 2008 and have been running successfully since then. It now seems, however, that these commentators were a little too quick off the mark.

Ryan Sarver, Director of Platform at Twitter, has now shed light upon the matter. In a recent mailing list comment, he clarifies the intentions of Twitter: “I want to make sure this part is clear — this policy change isn’t meant to say that we are going to start policing if the content of something a user tweets is an ad or not.” The initial statement by Dick Costolo, which many people found somewhat vague and brought about uncertainty in the entire industry (including us), has thereby been put more into perspective.

Read full article

« Newer articles Older articles »