Blog

WOMMA's Guide to Disclosure in Social Media Marketing

Posted by Jan on February 18, 2010

The WOMMA Guide to Disclosure in Social Media Marketing is out. The Word of Mouth Marketing Association (WOMMA) is a nonprofit organization fostering the discipline of credible word of mouth marketing. After the FTC’s announcements regarding the new endorsement guidelines, WOMMA members from a large number of companies from all fields of WOM have been sticking their heads together to come up with a specific recommendation on how the FTC’s requirements should be implemented.

The resulting guide has been published yesterday. I am proud that we at Magpie are the very first to enable all our users to be compliant with the new guide without having to do any extra work.

Read full article

A warm welcome to our 2,000th Customer!

Posted by Jan on February 01, 2010

Today, the team at Magpie is celebrating their 2,000th customer. Magpie has been an amazing journey so far and a little over one year after our launch in late 2008, we’re thrilled to welcome our 2,000th (paying) customer.

We’re especially happy to see another small business use Magpie for successful social media marketing. This (and many others among the other 1,999) are proof that our larger brand clients such as Sony Playstation, Heineken, Tetrapak, hershey’s and Deutsche Post aren’t the only ones to run successful Magpie campaigns.

Read full article

« Newer articles Older articles »