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Statistics indicate that customers are more likely to get involved when there is a conversation rather than a sales pitch. “Have you guys seen the new analytics dashboard at be-a-magpie.com?” – now that’s getting people talking.
The use of the first person (e.g. “I am”, “We have”, etc.) does not make sense in a Magpie campaign as your tweet is going to be published by somebody else. As such, a tweet like “We have just launched our new website” will be very confusing, because it’s not the twitterer who has launched the site, it’s you! Something like “@greatcompany have just launched their new website” works a lot better in this case.
By running more variations of ads, you will be able to generate an advertising campaign that comes across in a more natural and conversational manner.
Better yet, allow the twitterer to put your ad in their own words.
You wouldn’t speak French in Japan, or Russian in Egypt and expect to be understood. The same applies to Twitter. Learn the language.
On Twitter, we share ideas, thoughts and useful information – so be sure it’s not all about you. Think of creative ways to join the conversation.
With only 130 characters to play with, you have to engage and entice the reader to click on your link. It’s really important to keep your message conversational. Twitter is not the forum for ‘hard sell.’ Think about the sorts of conversations your potential customers would be having and how you might engage them within these conversations? How might you involve yourself and grab their attention?
Your ad should also contain a plain link starting with http://.